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BMW CEO still fighting for the M7

BMW 7-Series

In a recent interview, Ludwig Willisch, CEO of BMW ’s North American sales subsidiary, offered a few more details regarding the company’s plans to expand its M line-up. He said that the American market is pressing BMW corporate headquarters in Munich to add an M variant to its new BMW 7-Series , even though BMW has said that the M7 will never happen. Now, this negative response to the production of the M7 may be changing, especially with Willisch’s counterpart in China also asking for the same thing. "I think we will get it," the BMW North America CEO said, but his lips were sealed tight after that, skipping out on offering any further details such as a launch date prediction.

Our hopes of seeing yet another M model gracing the BMW showfloor are high, but Willisch also reiterated that not all BMW models would get an M version. For example, he said that an M variant will never happen for models like the X1 or the X3 . Instead, models like this will get a range of accessories through its new M Performance line. These options will improve the models’ general look, but won’t add significant performance upgrades.


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