BMW infiltrates Audi turf with billboard

The ‘Billboard War’ between Audi and BMW has taken a new life of its own, thanks to the latter’s new Billboard in Ingolstadt, which incidentally, is the home turf of Audi.

If you recall, the two European automakers engaged in a ‘can-you-top-this?’ billboard duel in California, USA last April. The first salvo was thrown by Audi, which created a billboard for the Audi A4 with the tag line ‘Your move, BMW’ at its dealership along Santa Monica Boulevard. Not to be outdone, BMW commissioned Juggernaut Advertising, which came up with a brilliant response to Audi’s billboard. Across the street from the Audi billboard was put up, BMW produced a bigger billboard of its BMW M3 with the simple tag-line of ‘Checkmate’ – a direct reference to Audi’s slogan.