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BMW officially closes the door on building an Audi R8 rival

BMW M1 Hommage

Since debuting the M1 Hommage Concept a few years ago, BMW has waffled back and forth on the prospect of bringing a BMW supercar in the market to serve as the main rival of the Audi R8 .

It’s been frustrating for us to listen to all this "will they or won’t they" nonsense and we’ve been waiting for a concrete answer from the German automaker. Now, it appears that we finally have it.

In an interview conducted by egmCarTech, Matt Russel, Production Manager of the M-Division of BMW North America, has officially put all the rumors of an M1 successor to rest. Sadly, there won’t be one.

“We’ve discussed these possibilities”, said Russell, “but ultimately, we didn’t feel the need to make a very exclusive high-end supercar and we still don’t. I already firmly believe that we produce supercars, except that they’re two in one: an executive car with supercar performance. They are the essence of BMW M-Cars.”

Russell also added that the currentBMW M3 , despite its un-supercarlike appearance, can already go tow to tow with a car like the R8. "The M3 is spot on with the Audi R8 V8 in terms of performance numbers like lateral G’s, braking and acceleration.”

We’re not going to dispute that, but at the same time, there’s nothing supercar-like about the M3 in terms of the way it looks. It’s one thing to have a car that feels like a supercar, but it’s another thing for a car to feel AND look like a supercar.

Guess we’ll just have to wait for the BMW i8 to be introduced in 2014.

Source: EGM Car Tech


3 comments:

I felt amazed with the stunning looks and appearance of this car. This car has the elegant bumper which was different from the other BMW’s. It looks like a shark.

Competition indeed. I really am not sure whether it is BMW or Audi R8 that will win. But as for this car, I can honestly say that I am in-love with its wheels! Truly unique and beautiful at the same time.

That’s because they know that they could NEVER compete with the R8. Too Funny!

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