BMW posts "The New Look" video of mystery concept car

Is it us, or does BMW’s “Don’t Blog About This” campaign look and sound suspiciously like a weird combination between Lost and Heroes? It’s irrelevant, of course, but the whole vibe just feels that way, doesn’t it?

In any case, we just finished what has become a daily pilgrimage to the website when we stumbled on the latest trailer of the mystery concept BMW plans to unveil on September 30th.

Similar to the other teasers we’ve seen from BMW, there doesn’t seem to be a whole lot of face time for the car with the automaker opting to give us bits and pieces of what is shaping to be one of the most highly anticipated debut next week.

In the latest video, which is being called, “The New Look”, we get to see the BMW Vision EfficientDynamics look-a-like hybrid concept– or at least the front left side of the camouflaged concept car – even for just a brief second. But thanks to the magic that is the ‘pause’ button, we got a chance to see it for than the split-second the video allows. It didn’t help a whole lot, but it’s still better than nothing.