BMW receives positive feedback from MINI E study

The results from a study done to gauge customer feedback for the MINI E has been released and as expected, you can score one for MINI and BMW .

The study, which was commissioned by BMW, and conducted by the University of California, Davis, has determined that participants who drove the MINI E have come back with positive feedback on the car after having used it for a period of six months.

On the flip side, the study also showed that while the participants been generally receptive of the new electric car, they’ve also encountered a few problems along the way, namely “range anxiety”, which, if explained, means that the MINI E’s battery run-time isn’t as long as they hoped it be.

Meanwhile, BMW was quick to point out that despite concerns surrounding the MINI E’s battery life, the whole study proved to be a ‘delightful success’, saying in a press release that the results of the study showed that the range of about 100 miles is sufficient for most of the drivers’ daily needs; charging at home provides enough energy for most daily driving; demand for additional charging is centered on the place of work, or where sufficient time is spent during the day; and driving the MINI E is a delightful experience and there is no sacrifice of "real car" values.

Dr. Thomas Turrentine, the leading man in the MINI E study also said that while the participants have reported a few complaints with the MINI E , one of which is the car’s regenerative braking, the overall experience was very positive.

So there you have it. It’s always a tough task to get an overwhelmingly positive response from studies of this nature given the subjectivity of the participants involved but the results from the MINI E study is something that BMW should be happy about overall. There were a few bumps along the way, but overall, a lot of the participants seemed to come out with a positive feedback for the MINI E.

Press Release after the jump

Source: BMW

MINI E Drivers Delighted with Electric Vehicle Experience

UCDavis study shows participants enjoy driving MINI E. Feedback sets stage for next phase of BMW Group Mega-City Vehicle initiative

Woodcliff Lake, NJ - January 26, 2010 12:55pm EST... The BMW Group today announced at the Washington Auto Show the first results from a comprehensive study conducted in cooperation with the University of California (UC Davis) and consumers leasing MINI E electic vehicles as part of a year-long program to acquire real world use patterns. The MINI E program is the first large population field test of current generation electric vehicles and therefore sheds a realistic light on both the opportunities and challenges from this innovative new form of mobility.

The UC Davis study results of 57 drivers, combined with updates continually provided from the log books of all 450 users show the following:

* The range of about 100 miles is sufficient for most daily needs

* Charging at home provides enough energy for most daily driving

* Demand for additional charging is centered on the place of work, or where sufficient time is spent during the day (shopping centers, stadiums, etc.)

* Driving the MINI E is a delightful experience and there is no sacrifice of "real car" values

* Unmet demands focus on having enough space for four passengers and more cargo to stimulate even more use of an electric vehicle

"There’s been a lot of conjecture about electric vehicle user demands and being the first to the market with obtaining ‘real world use’ patterns, we’re now able to shed some accurate light on this subject," said Rich Steinberg, Manager - EV Operations and Strategy for BMW BMW of North America. "What they shared with us is that, for the most part, the MINI E suits their daily driving needs and that they really enjoy driving it. This makes us optimistic that electric vehicles have a role in the future of mobility in America by being a part of the overall vehicle mix."

More than 1,800 people and organizations applied to be part of this ground-breaking field trial of 450 MINI Es now on the road in the US. From that, 450 were selected based on specific criteria that included the amount and type of use in which they would engage, home suitability to installation of a fast charging system and desire to be engaged in a field trial that requires continual feedback.

MINI E drivers provide ongoing feedback that has already proven invaluable to the development work being done by the BMW Group’s Project i on what is called a Mega Mega -City Vehicle - the company’s innovative program to develop a volume transportation solution to the demands of the world’s biggest cities in the 21st century. This vehicle is scheduled to be introduced just before the mid-point of this decade.

The self-selected group of 57 that agreed to participate in the UC Davis survey is part of a more extensive research project. Feedback from this program shows that the range of the MINI E enables drivers to use it for most daily driving needs. Reported range under normal circumstances varies between 70 - 100 miles with 45 percent reporting a typical range of 100 miles. MINI E drivers reported an average trip length of approximately 30 miles. Other studies have found that driver’s in the US average about 40 miles per day1. This makes the range of the MINI E suitable for most daily driving needs.

Many households in the study have replaced the primary vehicle of one driver with the MINI E. One-third of the participants have reported driving the MINI E even more than the household vehicle it replaced. The lack of a back seat and a usable trunk, rather than range, is most often the reason the MINI E is not chosen for a particular outing.

Drivers have also reported that driving the MINI E is fun. Most adapted quickly to the characteristics of the Brake Energy Regeneration function and like the feeling of control it gives them in being able to proactively extend the range of their MINI E by how they drive. Brake Energy Regeneration captures energy ordinarily lost on deceleration and coverts it into electrical energy to recharge the batteries. All drivers in the US study said they enjoy using one pedal to accelerate and decelerate. Many reported that once they became acustomed to the BER function, they enjoyed driving their conventional vehicles less.

The study found that keeping the MINI E charged did not pose a problem. Recharging in the US requires four - five hours and, while it wasn’t always necessary based on their driving needs, about half of the drivers in the study report recharging daily as a matter of routine. Additional recharging away from their home charging station by-and-large proved unnecessary.

This first field-trial has provided Project i with invaluable insight as it prepares for its second field trial with the BMW ActiveE BMW ActiveE . The electric drivetrain developed for the BMW ActiveE will be used in the BMW Group’s first Mega-City Vehicle. The newly developed and more compact lithium-ion battery pack in the BMW ActiveE vehicle features liquid heating and cooling in order to provide a more consistent and predicatable driving range. Smartphone apps will enable the user to remotely check the available range of the BMW ActiveE’s battery. The apps will also enable the driver to begin heating or cooling the interior of the BMW ActiveE and thus the battery while still connected to the grid. This will allow the battery to function at its optimal operating temperature without affecting the range of the car.

The field trial for the BMW ActiveE will begin in 2011. As announced at the North American International Auto Show earlier this month, lease extensions will be offered to a number of MINI E drivers who wish to continue their electric driving experience until the BMW ActiveE becomes available.


4 comments:

Well I guess it just show how big the name is how awesome they can produce a high standard car.

That was rude feed back for me. Oh well so much for electric cars. They should did the same as the chevy volt.

the headlights of this car really looks like human eyes. But the whole style and body kit of the car really looks old school. Honestly, this car looks like the car of “Mr. Bean”.

Well I guess that I wouldn’t really call that a nice feedback and I definitely will consider those comments if I were to have Mini E in one of my options for a car. I travel a lot on roads and even though I can save money on fuel with electric cars, how far can it actually get me and how fast. If I had to travel for a long distance, say for a regular car I have to do it in 20 hours, how long will it take me to get to point B from point A with the Mini considering that it’s battery life is limited and there is a certain amount of time needed for charging.

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