BMW's "Joy is Futureproof" commercial features BMW Vision EfficientDynamics concept car

BMW ’s latest line of commercials goes a long way in explaining just how far BMW has come in providing its customers with its Efficient Dynamics philosophy to almost all of the cars in its fleet. While the ad may be remembered for the appearance of the BMW Vision EfficientDynamics concept , the whole message is pretty simple and clear-cut: despite boasting of some pretty state-of-the-art technological features, the Vision EfficientDynamics concept is far from what they consider a new car.

Rather, the concept is a model of just about every car BMW has built, with an eye towards using technology that maximizes what every car-loving individual looks for in a car: the joy of driving.

Watching the commercial is one thing, but understanding what it represents for BMW – now and in the future – is completely a different thing. As far as BMW is concerned, their mission has shifted from producing powerful cars to producing cars that are still powerful yet can also boast of being supremely efficient.

Source: YouTube

4 comments:

BMW really shows that they have a good source of Futuristic cars which is actually their signature styles.

well that explains everything, most BMW vehicles before are a gas grizzlier one, in contras with their vision and mission BMW are replacing that tradition and making their car more fuel efficient and eco-friendly

That was an interesting commercial. If they will be able to deliver such comfort and luxury at the same time with a speedy performance, I’ll be a forever BMW, but most of the commercials that they launch with their cars seem to be exaggerated most of the time. I mean when it comes to testing the cars, they don’t seem to be the same as what it says on the brochure and on commercial ads.

that was a teasing movie from BMW, well IMO it simply represent that their new model car does have the same power but less pollution and efficient.

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