BMW to Focus on Electric Mobility

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BMW i8

BMW has been on the forefront of research and development of Eco-friendly mobility for the future. The company has invested heavily in cleaner, more efficient propulsion technologies. The recently launched ’i’ sub-brand has been the result of years of development in order to provide futuristic, efficient and Eco-friendly products at affordable costs.

The "electric car " as we know it, has been evolving at a rapid pace, and with advancement in battery technology and "wonder materials," like carbon-fiber, we could be on the brink of a steady switch to electric mobility. BMW is convinced that electric cars are the future of motoring and will concentrate their efforts in this direction.

Board member of development at BMW , Herbert Diess, was speaking to Autocar on this subject. Electrification, according to him, is imminent and fueling the growth of the electric car would be newer, more stringent emission regulations. The automotive sector is among the most regulated businesses today, and government policies would play a major role in deciding the future course of the automotive scene. Europe would be the epicenter for this as has been the case since medieval times

Having said that, there has been no change in the BMW philosophy of "sheer driving pleasure." Until recently, electric cars’ lack of appeal and character, along with a high asking price, had kept the common public away from the idea of owning one. The performance-crazy half of the populous have seen the potential of the electric car and have slowly began to accept the idea.

The BMW i8 is an example of a performance-oriented electric car concept. It combines numerous futuristic technologies into a highly desirable and unique automobile with BMW driving DNA. Same is the case with the BMW i3 , albeit on the other side of the spectrum.

European emission regulations call for reducing carbon and particulates to 95 g/km and meeting these standards would call for more electric-drive technologies. Stricter regulations would mean Europeans would most likely be the first to see these technologies in daily use. Already, modern BMW cars feature a combination of hybrid drive and conventional engines. A point will be reached when further reduction in CO2 emission would be difficult. This would eventually require us to shift to 100 percent electric drive.

The BMW i8 has shown the way and future BMW models would be fitted with entry-level electrification. Plug-in hybrids and hybrids would soon become the norm dictated by emission regulations. Full electrification would be the ultimate goal as we try reduce our carbon footprints down to acceptable levels with respect to the global environment.

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Source: Autocar

BMW i

BMW i3

BMW’s debut into the electric car market was marked by the launch of the BMW i sub-brand during the 2013 Frankfurt motor show. The launch of the BMW i3 and i8 was seen as a step in the right direction but was met with skepticism. The company launched the products in the European market during the following months. Since then, the response has been fantastic. Until mid-November 2013, word was out that BMW i cars were sold out. Such has been the success of BMW i.

The BMW i3 and i8 have proved that electric cars can be exciting, sporty, practical and more importantly, affordable. BMW now plans to introduce a family car on the same concept. Reports suggest, the BMW i5 could be the next hybrid family car. The modular carbon-fiber composite architecture would be the basis for this new family. An extended i3 chassis might underpin the i5, this according to speculative reports. A range-extender, would in all probability be offered with the i5.


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