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BMW to unveil 'Dwelling Lab' project on Milan Design Week


BMW is no stranger to coming with quirky and oddball exhibits so you shouldn’t be surprised that BMW is responsible for this rather curious piece of art.

Called it the ‘Dwelling Lab’, BMW made this project in collaboration with Danish textile company Kvadrat. Now if you don’t know what in the world this is, then you’re not alone. It took us quite some time to figure it out and we only did so when we found a description for this eccentric work.

Turns out, the Dwelling Lab is “constructed from five geometric cones, which are impacted into a model of the car and explores the interior and exterior of this car – a car that turns out to be the new BMW 5-Series Gran Turismo . The Dwelling Lab is likewise covered in Kvadrat textiles with the five geometrical cones providing five different points of view inside the 5-Series GT. Helping BMW and Kvadrat set the whole thing up are designers Patricia Urquiola and Giulio Ridolfo.

We probably would have made a mess by describing it ourselves so we’ll take the word of the guys behind it. In any case, the Dwelling Lab will be on display at the Kvadrat showroom, Corso Monforte 15, Milan from April 14-19, which if you didn’t know coincides with the highly-anticipated Milan Design Week.

Source: Design Boom



2 comments:

Errr, how exactly is it the BMW 5 Series Gran Turismo? Lol. Well, any angle that I look at it, it doesn’t look like a car for me, if it wasn’t for the tires I’d probably take it as a reception area in the lobby or something.

I really don’t understand what’s the meaning of the image above.

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