If General Motors is to bounce back from its beleaguered state, it’s got to deliver on its promises. Vice Chairman Bob Lutz made one when he said that the Pontiac G8, scheduled for the chopping block at the end of the year, will eventually resurface in Chevrolet showrooms as the Caprice.
"The last time we looked at [the G8], we decided that we would continue to import it as a Chevrolet," Lutz said. "It is kind of too good to waste." Despite the Vice Chairman’s promise, there still seems to be mixed feeling within the organization regarding the future of the G8. One of the people against the move happens to be CEO Fritz Henderson, who has been repeatedly heard saying that he isn’t a fan of rebadging.
Nevertheless, Lutz is bent on keeping his promise, saying that the wheels have already been set in motion and that export agreements with a number of countries, specifically Australia, where the Holden Commodore has already been rebadged as Chevrolets in a slew of countries. This precedent, according to Lutz, is something that he is looking at using in order to repackage the G8 as a Chevrolet-badged vehicle under the Caprice name.
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In addition to his announcement regarding the future of the Pontiac G8, Lutz also mentioned that plans for the Cadillac CTS-V Coupe have not been scrapped and that the possibility for the car to come out production has increased, thanks in large part to members of a government taskforce showing interest in the car.
Whatever the case seems to be, GM’s reinvention as a global player in the auto industry doesn’t come without taking risks and the decision on whether or not the Pontiac G8 lives to see another day is something the company has to decide on before Pontiac fades into complete obscurity.