Ford->ke31 is calling an unexpected press conference today at 3pm EST and in instances like this, you can expect the news to be ground-breaking. Reports coming out of the Blue Oval is that the press conference will be all about "brand and product strategy", which is pretty much confirming what's been reported over the past few days regarding the fate of one of its brands, Mercury->ke55.

Unless Ford announces that they've developed a car that can travel in space - we're not holding our breath on that one - you can expect that this press conference will be all about the demise of the Mercury brand.

Stay tuned for more details.

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