Bugatti Veyron’s sales are crawling

A reason might be that the Veyron is produced by Volkswagen - the people’s car company. And people who might have the money to buy one can’t pass the fact that the car, despite its engineering beyond reproach, has the same origins with the most of the cars on the planet.

Bugatti, along with Maybach and Spyker, seems to believe that there is no statute of limitations on the brand appeal of automakers that had their glory days before World War II. And they were hoping that the supercar will sell well because it wears a once-glorious badge.

There are people wondering why the Veyron wasn’t produced by Bentley? What would have been wrong if the world’s fastest car was a Bentley - and might it have sold better that way?

Time will tell whether the Bugatti Veyron is as successful with collectors as it is at decimating speed records. What is undebatable right now is that the select few who own (or lease) a Veyron hold the keys to the world’s greatest automotive thrill ride.