Cadillac announces details of BLS

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Cadillac will premiere its BLS station wagon at the Frankfurt Motor Show in Germany on September 13th. The car will not hit European showrooms until November, but Cadillac’s General Manager, Jim Taylor, is announcing some of the details to the press today.
The BLS will get both a bio-ethanol engine and a turbo-diesel engine, in addition to three gasoline engines. The diesel uses direct injection and delivers 180 hp. The gasoline engines are also turbocharged, with the top choice being a 255 hp V-6 with twin scroll turbocharger and variable intake camshaft timing.
Transmission choices are a six speed manual, a five speed automatic, or a six speed automatic. The automatic transmissions come with a “sport mode” button, which allows the driver to select “a sportier transmission shift pattern.” The BLS is a front wheel drive car. Suspension is McPherson struts in the front and a multilink arrangement at the rear.
There are four trim levels: “Business,” which is a well-equipped model featuring 16” alloy wheels, StabiliTrak electronic stability system, front, side, and head airbags, leather wrapped steering wheel including control buttons, air conditioning, a seven-speaker audio and CD system, and “Piano black” interior trim accents.
From there, it’s up to the “Elegance” level: 17” alloy wheels, rain sensing wipers, power seats, dual zone climate control, and walnut trim. Or, the buyer could select “Sport,” which gets 18” wheels, a lower, firmer sport suspension and aluminum interior accents.
Should it be impossible to decide between sportiness and opulence, the ultimate BLS package is “Sport Luxury.” This is available only with the most powerful V-6 or the diesel power plant and adds to the “Sport” package heated seats with memory, wood trim, and Bi-Xenon headlights. 


I think perhaps Cadillac’s problem with the BLS is the name. It’s a fine car I’m sure, but the name just doesn’t sound like the luxury item that caddy wants itself to be in Europe. How about TLS? ILS?

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