The Cadillac BLS will arrive in 164 Cadillac showrooms and 17 Cadillac & Corvette Experience Centers across Europe on 8 April, 2006. For the all-new luxury midsize sedan average annual global sales of 10,000 units have been planned each full year during its product life cycle. The European Cadillac sales target for the full Cadillac product range remains set at 20,000 units per year by 2010.
The BLS marks Cadillac’s first-ever entry into the European luxury midsize segment and the first time a Cadillac is offered with a direct-injected turbo diesel engine. The car offers an attractive and elegant alternative choice in its segment. It becomes even more desirable when considering its extensive list of standard equipment, driving dynamics and interior space. This is all combined with high levels of craftsmanship at a competitive price to convince demanding European motorists.
The European launch of the Cadillac BLS is being supported by a large-scale cross-media campaign. In this campaign, traditional media such as radio, television, outdoor, direct mail and print go hand in hand with email marketing and internet.
Also, prior to its official showroom debut, the all-new Cadillac BLS is being presented to the European public via a travelling road show that will visit over twenty major European cities. This pre-launch sneak preview offers the public the opportunity to experience Cadillac’s latest offering.