Cadillac Converj is a Catch-22

Just as we suspected, the Cadillac Converj is stuck in a conundrum. Yesterday’s story of a General Motors insider confirming the Converj’s production was matched by an official statement from GM. Cadillac spokesman David Caldwell told Inside Line, "There is no change to the status of Converj. It is a concept — a proposal — and it’s being reviewed, and the review is not completed."

No surprises there. Yesterday’s story was about an insider, not an official statement. But another insider let the beans s----even more. This one suggested to IL that the Converj’s fate lies in the hands of the presidential automotive task force that is helping GM create it’s viability plan. So Cadillac will likely have to prove that it needs to spend the money on the Converj to make money — that’s not an easy thing for a bureaucracy to understand.