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Change the color of your MINI Clubman as often as your mood allows


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There are thousands of options for consumers to have a custom paint job done on their vehicle. Just type “custom paint job” in Google and thousands, if not millions, of results pop up. We all want our car to stand out, but, unfortunately, it takes time and money to make that happen. Of course, all that can change if you decide to purchase the new MINI Clubman . Exclusively for Clubman, MINI is introducing the MINIMagic paint system. Do you want a green car for St. Paddy’s Day or a red car for Christmas? How about any custom color that MINI provides?

The MINIMagic paint system is a two-part system. The first part happens at the MINI plant in Oxford, United Kingdom and the second occurs right on your driveway using the MINIMagic paint polish. Change your car’s color in as much time as it takes to wax it using paint polish with ranges from 1 month to 6 months or just create a permanent change. The polish with expiration will just revert back to the car’s original color at the end of the polish’s lifespan. Before concern settles, the polish will revert back in just a matter of hours.

Of course, in order to change your paint color as often as you change your hairstyle, you have to buy the MINI Clubman. Now, we are not big fans of hatchbacks , but we might consider the option if we can customize our paint color to this extent. Hmmmm…or maybe we can wait for this phenomenon to take off and spread to other carmakers. Decisions, decisions.

Of course, by now, you should have figured it out... APRIL FOOL’S!!!

You can check out the press release after the jump anyway.

Press Release

MINI, a leader in the manufacturing of customized vehicles in volume, is set to take automobile personalization to a whole new level with a revolutionary paint system that will allow owners to change the exterior color of their vehicle as often as they change their mood.

The ground-breaking MINIMagic paint system, exclusively available on MINI Clubman, will give MINI owners the chance to completely change their MINI’s exterior color in only a few minutes and with just the effort required to apply a single coat of wax - a world first for an automotive manufacturer.
The MINIMagic paint system will be available with any of the Clubman’s stunning paint colors, starting this spring.

“The introduction of MINIMagic on the MINI Clubman will transform the way owners select the exterior colors on a new MINI, and offers even more options to personalize a MINI to individual taste,” said Jim McDowell, Vice President of MINI USA . “Gone are the days when our customers need to worry about whether they have made the right choice of paint color. With MINIMagic, if they change their mind altogether, or just want a brief transformation of their MINI for a few weeks, it can now be done as simply as changing a shirt or rinsing your hair from blonde to brunette!” he added.

The new, innovative range of MINIMagic paint finishes are first applied at the production facility in Oxford, United Kingdom, as the first stage in a two-part process. All it takes for the customer to activate an on-demand color change is a simple application of the second part of the process – a quick wipe over the painted surfaces with the patented MINIMagic paint polish. In minutes, the transformation – from Light Coffee to Cosmic Blue for example – can be completed.

The permanence of the color changes can be selected by the customer, with three different second-stage polishes available – one month, six months or permanent. If left alone, the one-month and six-month paint finishes eventually revert to the vehicle’s original paint color, a process that happens in just a few hours at the end of the chosen period.

The MINI Clubman is one of the most customizable vehicles on the market with over 500 exterior and interior color and trim combinations possible, and even the facility to change the interior ambient lighting to match a mood or an occasion. With each individual package and options, it will be possible for customers to literally build a one-in-a-million MINI Clubman.

Professor Lirpa Loof, Head of Exterior Aesthetics and Paint Finishes at MINI USA, said: “MINIMagic will bring a whole new meaning to the concept of car cleaning and restoration. As easily carried out as a wash and a wipe, our owners can have a ‘new’ MINI Clubman that is capable of matching any atmosphere or any occasion.”

The MINI Clubman, exhibiting some real ‘MINIMagic’, can be seen on the MINI display from April 1st during the New York Auto Show, held at the Jacob Javitz Center in New York City.



3 comments:

it wouldn’t be so practical to change color every now and then. But who cares, do whatever you want!

Author’s idea is great! If you really want your car to stand out you need a lot of creativity and money of course.

Well what do you expect, it’s April Fools month many auto mobiles will surely make fun of you.

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