Check out Kobe Bryant and Aston Martin's new kicks

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Sometimes celebrities do things that make us want to scream and sometimes they do things that make us want to point and laugh. In a web film released back in 2008, Kobe Bryant made us cover our mouths and say, “Oh shit!” This film portrayed Kobe Bryant jumping – no trampoline, no bouncy surface – over a speeding Aston Martin DB9 Volante . The fans went nuts!

Now, two years after this film was released, Kobe Bryant and Aston Martin have teamed up to introduce the Nike Kobe Bryant (Aston Martin Edition) footwear pack. This footwear pack includes the Nike Hyperdunk (Aston Martin DB9 Edition) and the Nike Zoom Kobe V (Aston Martin Edition). These limited edition trainers were inspired by the DB9 and the One-77 supercar , detailing the elegance of the Aston Martin with some good old-fashioned sneaker craftsmanship. And we thought automakers would just continue to make timepieces and apparel.

The limited edition Nike Kobe Bryant (Aston Martin Edition) footwear pack will be introduced at the Nike Basketball Signature Space at the Staples Center, Los Angeles on May 13, 2010. To be honest, we don’t really think the shoes look anything like the amazing supercar they were inspired by, unless, of course, the silver color is taken into account, but we still wouldn’t turn down a pair.

The great thing about this event is that all event proceeds will be donated to the LA84 Foundation. The LA84 Foundation’s mission is “to serve youth through sport and to increase knowledge of sport and its impact on people’s lives”. They have been providing this service since 1985 when they were blessed with a surplus from the 1984 Los Angeles Olympic Games.

Hit the jump to see the film that inspired the Kobe Bryant/Aston Martin collaboration.

Press Release

Aston Martin has partnered with Nike Basketball to develop two pairs of exclusive basketball shoes, being introduced on Thursday 13 May at the Nike Basketball Signature Space at the Staples Center, Los Angeles.

Named the Nike Kobe Bryant (Aston Martin Edition) footwear pack, and including the Nike Hyperdunk
(Aston Martin DB9 Edition) and the Nike Zoom Kobe V (Aston Martin Edition), the limited edition trainers commemorate the viral web film released in 2008, picturing Kobe Bryant jumping over an Aston Martin DB9 Volante. The short clip resulted in a groundswell of consumer interest in both brands, ultimately leading to this high-magnitude collaboration between the iconic athletic-lifestyle company and Aston Martin.

Inspired by a combination of Aston Martin products, including the elegant DB9 and the One-77 supercar, this unique collection incorporates craftsmanship, genuine materials, and attention to detail, further advancing Aston Martin and Nike’s continued innovation in iconic design and modern technology.

Event proceeds will be donated to the LA84 Foundation. To learn more about the LA84 Foundation go to
www.la84foundation.org


10 comments:

Oh! I thought Aston has extend its merchandise arm by selling Kobe Bryant collectiblessmiley However,I’m still wondering on what does this thing doing in the car section.

hmm. From Aston Martin, Kobe has promote the Fiat as well! Well, I think Aston Martin fits on this NBA star player rather than on a small car!

Breathtaking video! Now I believe on his highjump talent smiley

This series features various gadgets and gizmos such as Bluetooth and Skype connectivity, GPS navigation and TV.

DANG kobe is really sick with his shoes.. a good combination of a good shoes, good player and a good car sponsor... amazing isn’t it?

He’s wearing this new pair of shoes.. This is a good advertising for NIKE

That was amazing, no wonder why he is the best NBA players, that jumping on an aston martins was really unbelievable.

Kobe is one crazy basketball player.. He even dares himself to jump over the speeding DB9.

What the hell was that? Expect the unexpected from kobe bryant. That’s why he’s one of the best player on NBA.

The picture for this article makes me think he makes people take their shoes off before they get in.

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