Chevrolet will unveil at the Paris Auto Show the 2011 Cruze , a model that comes to replace the current Cobalt. Detroit News reports that the future model will cost more than its its competitors.
GM wouldn’t reveal the pricing of the Cruze, to be built in Lordstown, Ohio, but Chevrolet General Manager Ed Peper said GM needs to get more money per vehicle than its prime Japanese competitors, Honda Motor Co. and Toyota Motor Corp.
He predicted that car prices will rise in general because the vehicles have more features than in the past, including better fuel economy. The Chevrolet Malibu, GM’s newest midsize entry, is selling for $4,200 more than the old model, he said.