Chevrolet goes with 'Viridian Joule' for the Chevy Volt color scheme

If you recall some time ago, Chevrolet came out with a paint color contest to name the official color of the Chevrolet Volt . And now, after what has seemed like an inordinate amount of time, the winning color has finally been announced.

Viridian Joule.

Yes, apparently, that is a legitimate color, or to be more specific, a legitimate hue. It turns out that ‘Viridian’ is a real word, which means ‘a long-lasting bluish-green pigment made from hydrated oxide of chromium. As far as ‘Joule’ is concerned, we do remember from our Home-Ec classes that it’s a unit meant to describe some sort of electric energy.

The contest was one by David Thomas from Sanford, Florida, whose ‘Viridian Joule’ name beat out notable contenders the ‘EV-ergreen’ and the ‘environMINT’. In hindsight, ‘Viridian Joule’ isn’t all that bad of a name, especially since ‘EV-ergreen’ and ‘environMINT’ didn’t really get any overwhelming thumbs up from us. But we did wonder for the life of us why Chevy had to have such a contest. Couldn’t they have come up with something themselves?

We’re guessing that it’s their way to keep the public involved in whatever they do, which, at the end of the day, isn’t bad idea to drum up interest for the Volt.

Press release after the jump.

Source: Chevrolet

PRESS RELEASE

Florida Man Wins Chevrolet Volt Paint Color Contest Consumers choose ’Viridian Joule’ as winning color name

Chevrolet goes with 'Viridian Joule' for the Chevy Volt color scheme

2009-12-01

o Consumers determined the winner
o Nearly 3,000 consumers voted for their favorite name
o ’Viridian Joule’ led all finalists in consumer voting since Nov. 16
o Winning name announced today in Los Angeles

LOS ANGELES – David Thomas, 40, of Sanford, Fla., has won Chevrolet’s national contest to name the Volt’s lead paint color and the opportunity to be the first consumer to test-drive a pre-production Volt. Nearly 3,000 people cast their votes at chevroletvoltage.com for Thomas’ "Viridian Joule." Voting ended at 8 a.m. ET and Chevrolet announced the winner in Los Angeles.

"I looked at the photo of the Volt on the contest web site and thought it looked emerald in color, which led to jewel and then to an alternate yet appropriate play on that word – joule (a unit of electrical energy)," said Thomas.

Although it was a close race among the three finalists throughout the contest, "Viridian Joule" led throughout the Nov. 16 to Dec. 1 voting period. Chevrolet also selected "EV-ergreen," offered by Devin McQuarrie, 30, of San Jose, Calif., and "environMINT," entered by Matthew Valbuena, 30, of Rancho Santa Margarita, Calif., as finalists. About 300 votes separated "Viridian Joule" from the second-place entry, "environMINT."

Thomas traveled to L.A. and joined the two California-based finalists for the announcement.

"This was a fun way to engage Chevrolet and Volt enthusiasts by inviting them into the process and naming our lead color, and the name reflects the innovation of the Volt’s extended-range technology," said Maria Rohrer, Global Volt and Global Marketing Director at Chevrolet. "When our Volt marketing materials arrive in dealerships, you’ll see "Viridian Joule" as the official name of the silver exterior with an emerald hue."

Chevrolet narrowed down nearly 13,000 name entries to the three finalists, judging them on originality, creativity and the ability to capture the innovation and spirit of the Volt. About 27,000 people – or half of all visitors to www.chevroletvoltage.com during the Oct. 22 to Nov. 4 entry period – submitted a color name.

A sales representative for an awards and promotions company in the Orlando area, Thomas is originally from Southeast Michigan and has family ties to the auto industry. He submitted several color names, but "Viridian Joule" wasn’t his first entry.

The Chevy Volt is an electric vehicle with extended-range capability. It is designed to drive up to 40 miles on electricity without using gasoline or producing tailpipe emissions. When the Volt’s lithium-ion battery is depleted of energy, an engine/generator seamlessly operates to extend the total driving range to about 300 miles before refueling or stopping to recharge the battery.

Production for the Volt is expected to begin in late 2010. Pricing has not been announced.


10 comments:

I guess with the global recall of toyota prius and other vehicles the volt wins.

Viridian Joule? The viridian came on a Nintendo game and the joule that’s related on a electrical term on the wattage if my memory serves me right that compliment the electric car Chevy Volt. I didn’t expect that an individual will bring up an intricate name like that but it’s good.

As for me to say, the color seems to be ordinary but as I’m zooming the picture, I’m convinced why its the winner. The coat is totally glossy and it compliments all the shades of the car.

They end up with a perfect color. For sure this will be a trademark of Chevrolet on the coming years. Nice one that they didn’t go for a environMINT, that name is gross. Feels like it has nothing to do with cars. The Viridian Joule is like a classy way of saying, “Let’s go Green”.

I’m just happy that they didn’t choose EV-ergreen. That would be a complete slap for many Chevy loyalists. Hurray for Viridian Joule!

On contrary, I think that Volt is an interesting car. Aside of course from the fact that it more nature friendly compared to other cars, the previous review of the car is definitely good. The only thing that can possibly hinder it from penetrating a wider market is of course, the price. I think that GM should subsidize this car. Besides, if they would do this, it would also show that they are sincere in promoting good will to combat climate change.

The hue really gave a nice look to the Volt. I just thought that with brainy people working for Chevy, I know they would be able to come up with the hue and the name for it. I guess the review is right. There’s not much good about this car so they are trying to grab attention of the people by other means. I just thought that it was so desperate of them.

Such a weird hue name for not so strange and not so unique color. I mean, since it is an electric car, everyone would be expecting that it is either in the shade of blue to emphasize electricity or in the shade of green to emphasize being a nature-friendly car.

I agree with anthonyevers37! Toyota Prius can really kick this Volt out of the picture. I guess there’s not much interesting about the car unless we are talking about its color. To the point they had to have some sort of color guessing contest.

The Chevy Volt and the Toyota Prius does ultimately compete in automotive mainstream where the volt is much more expensive than the Toyota Prius and this one is the main disadvantage of the Volt, unless GM is willing to subsidize the volt, but no matter how good is the volt are, The Toyota Prius will just kick it’s ass.

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