Chrysler has had only one mass-produced electrified vehicle in its history and that was the now-discontinued Durango hybrid . According to a report from Bloomberg, Chrysler is once again kicking around the thought of electrified vehicles, be it by 100 percent electricity or some sort of hybrid system.
Bob Lee, the head of Chrysler’s engine and electrified propulsion engineering department was quoted as saying “We do believe in electrification, sparingly and for the right kinds of targeted applications.” This basically means that Chrysler is taking its dive into electric propulsion very carefully until it knows that there is a market among Chrysler buyers.
That’s not a huge shock, considering that Chrysler was pulled from the financial flames twice in the last decade, or so – once by Daimler and once by Fiat . Chrysler is finally pulling in a profit and now it’s actually carrying its parent company, Fiat, on its shoulders to keep it from drowning in debt.
Speaking of Fiat, Lee also confirmed in the same report that Fiat is moving into production of the anticipated 500EV, the electric-powered Fiat 500 . The 500EV will go into production later on this year and be ready for release sometime in the 2013 model year.
The 500EV will likely be the testing grounds for Chrysler to see if it is a profitable venture or not. We are willing to bet that buyers gobble up the 500EV and that Chrysler soon follows suit with a small EV of their own. Down the road, with fuel prices going how they are, we may even see the Viper utilizing a hybrid system, much like Ferrari is planing to install on its upcoming Enzo/F70.
We’ll keep an eye on this and let you know once there is some confirmation on a Chrysler with electric propulsion.