The Chrysler brand has just announced it has received more than 10,000 orders for its brand-new, 2015 200 in the first day the ordering system for the sedan went online. The second day brought another 7,000+ requests from customers and dealers and, according to the company, orders keep pouring in.
Production of the redesigned vehicle had already commenced in mid-March at the company’s plant in Sterling Heights, Michigan, and full assembly capacity — much-needed given the 200’s pre-delivery success — is expected to be reached through mid-July.
This is great news for Chrysler, who has been struggling to survive with a lineup comprising only four models the past few years. That hasn’t changed and the offer will shrink even further once the old 200 Convertible gets the axe later this year, but the redesigned 200 might just be the pill that precedes the curing process Chrysler had to begin years ago.
Click past the jump to read more about the 2015 Chrysler 200.
Why It Matters
The 2015 Chrysler 200 is more than just a redesigned car. By ditching the traditional three-box body and gaining a fast-looking profile, the sedan showcases a brand-new design language that will embrace the entire Chrysler lineup by the end of the decade. The company was in dire need of an enthusiastic response to its new, trendsetting product, especially since the 200 will play a key role in the brand’s newly-released five-year plan.
Introduced at the 2014 Detroit Auto Show , the 2015 Chrysler 200 unveiled the brand’s new design direction, also to be reflected in the next-generation Town & Country minivan and 300 sedan . Available in four trim levels, the new 200 is sold with a choice of two engines. An updated 2.4-liter Tiger shark rated at 184 horsepower and 173 pound-feet of torque and an optional 3.6-liter, Pentastar V-6 with 295 horsepower and 262 pound-feet of torque on tap.
Both units are connected to a nine-speed automatic transmission and can be equipped with an all-wheel-drive system that features a segment-first fully disconnecting rear axle. The sedan is priced from $21,700 and fetches at least $25,795 when the range-topping trim is selected.
Gallery Chrysler 200
Laying the groundwork for the future of the Chrysler Brand, the all-new 2015 Chrysler 200 is making its way into dealerships and onto the road with a bang with more than 10,000 vehicle orders placed on the very first day the vehicle ordering system opened on Thursday, May 8, and more than 17,000 vehicle orders of the all-new 2015 200 have been placed in the first two days. The Sterling Heights (Mich.) Assembly Plant (SHAP) is at full production through mid-July and orders continue to roll in.
“The Chrysler brand is thrilled to see the level of enthusiasm customers and dealers have shown to order the all-new 2015 Chrysler 200,” said Al Gardner, President and CEO — Chrysler Brand, Chrysler Group LLC. “With a standard nine-speed automatic transmission, a choice of two powertrains with fuel economy ratings of up to 36 miles per gallon (mpg) highway, an available state-of-the art all-wheel drive system, and an interior that will wow drivers and passengers alike, the new Chrysler 200 is raising the bar for what customers should expect from a mid-size sedan.”
With a starting U.S. Manufacturers Suggested Retail Price (MSRP) of just $21,700 (excluding destination), the all-new 2015 Chrysler 200 is available in four different models: the 2015 Chrysler 200 LX model, Chrysler Limited model, Chrysler 200S model and the premium Chrysler 200C. With a segment-first standard nine-speed automatic transmission, electronic shifting with a rotary e-dial, an innovative available all-wheel-drive system that reduces parasitic losses with a disconnection rear axle, exceptional ride and handling characteristics and safety and security features typically found on vehicles that cost thousands of dollars more, the new 200 is a car drivers will enjoy driving. Consumers have a choice of two world-class engines, the 3.6-liter Pentastar V-6 engine which produces a best-in-class 295 horsepower and 262 lb.-ft. of torque, or the standard 2.4-liter MultiAir2 Tigershark I-4 engine produces 184 horsepower and 173 lb.-ft. of torque and achieves a highway fuel economy rating of 36 mpg. The all-new 2015 Chrysler 200 features an award-wining interior which is loaded with standard and optional features not found on other mid-size sedans including a clever center console with the most available interior storage space in the segment , sliding cupholders, multiple power outlets and a unique pass-through storage space accessible to both the driver and front seat passenger.