We don’t know what it is with Chrysler and their fascination for using building wraps on their headquarters whenever they feel the need to promote something, but it certainly is one good way to catch some attention.
A few months after doing the same thing to promote their "Motor Trend 2010 Truck of the Year" award, Chrysler is at it again with the whole ’covering the headquarters at Auburn Hills with a 103 feet long and 53 feet tall building wrap trick’.
This time, Chrysler’s new building wrap features the 2011 Jeep Grand Cherokee, which comes with the tagline the brand recently unveiled: "The things we make, make us".
According to Mike Manley, president and CEO of Jeep, the whole concept of building wraps is a way the company to show off the 2011 Jeep Grand Cherokee as a world-class vehicle to any and all who ends up passing by the Chrysler headquarters in Auburn Hills, Michigan, which includes up to 200,000 motorists passing along Interstate-75, a stones throw away from Chrysler’s HQ.
These guys aren’t exactly bastions of subtlety, are they?