Chrysler’s response to GM’s in-car Internet service: in-car live television

General Motors may be in the works of introducing an in-car Internet service for a number of its brands, but Chrysler is mixing in their cars with some technological firsts of their own, namely, in-car live television.

The FLO TV Auto Entertainment, as it has come to be known, will be offered by Chrysler through its Mopar aftermarket unit in over 100 metro areas, as well as a number of interstate highways. The in-car live TV service goes for$629 with a monitor unit coming in the form of a seven-inch DVD screen courtesy of Audiovox. FLO TV also comes with up to 20 different channels, including the likes of CBS, CNBC, Comedy Central, Fox News, MSNBC, MTV, NBC 2Go and Nickelodeon; it remains to be seen whether new channels and programs will be added in the future.

Those interested in availing the new feature for their Chryslers will be given a free 12-month subscription with a monthly subscription – Chrysler is pegging the number to be around $9 per month, depending on how negotiations with FLO TV progresses - kicking in after the one year free period expires.

The in-car live television feature for Chrysler vehicles is just the latest technological advancement in the pursuit of bombarding cars with as much entertainment as possible. GM’s in-car Internet service was the first salvo and, thanks to the in-car live TV feature, Chrysler has given GM a pretty resounding response.