Oups! Tom LaSorda, Chrysler’s CEO got upset after Consumer Reports made their evaluation over the Sebring and the Dodge Nitro. As he says the company underestimated its competitors, set standards too low in some areas and was not where it needed to be in areas such as fuel economy, interior quality, and limiting noise and vibration.

As a result of this “embarrassing misses” extremely aggressive actions are to be taken. In an interview with Detroit News, Chrysler’s product development chief, pointed out many actions being taken to improve Chryslers existing lineup and the new upcoming models.

The new Sebring was rated 16th out of 16 family sedans recently by Consumer Reports, a particularly tough segment with established cars like the Toyota.

The Sebring and Nitro were both knocked for their interiors, noisy engines and poor handling.