In line with their 100th year anniversary, Alfa Romeo is being given a lavish four-day party this weekend - from June 24 to 27 - courtesy of the city of Milan. Very impressive. We kind of wish that someone will do that for us when we hit three digits, too.
The event for the celebrant will be hosted by a number of groups that will pay tribute to the iconic Italian brand, who for 100 years - and counting, has been one of the most sought-after and widely respected car brands in the world. Among the groups that will be throwing this party for Alfa Romeo include the Milan City Council, the Fiera Milano Expo, the Monza Race Track, and, of course, the Alfa Romeo Museum.
Likewise, an anniversary of this magnitude deserves something that should be talked about for years to come and in this particular case, that ’something’ is a bronze sculpture of one of Alfa Romeo’s most iconic vehicles, the 1900 Disco Volante. The sculpture, which was donated by the Registro Italiano Alfa Romeo or ’RIAR’ and designed by artist Agostino Bonalumi with some much-needed assistance from the Centro Stile Alfa Romeo, was built to commemorate the Italian brand’s rich history of being one of the automotive world’s most respected brands. After all, you don’t get to last 100 years without being respected, right?
For its part, Alfa has not only lasted longer than most car brands have ever existed, but the combination of longevity and the continued pursuit of producing top-quality cars will only make this 100th year anniversary all the more gratifying with the thought of another one hundred years - possibly, even longer - becoming all the more attainable.
Happy 100th, Alfa Romeo!