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Cool Hunting's New iPad App inspired by the CTS Coupe


Cool Hunting unveiled today their new Apple iPad application that takes inspiration from the new Cadillac CTS Coupe . Available beginning on April 3, the new Apple iPad is fixing to become the next great technological offering from Apple, one that a lot of car manufacturers - Alfa Romeo being one of them - are expected to use as a tool to promote new marketing endeavors through the creation of auto-inspired applications.

And now, it looks like Cadillac has jumped on-board.

"The Cadillac CTS Coupe serves as muse for our design and technology stories." says Josh Rubin, founder and Editor-in-Chief of Cool Hunting. "We’re always looking for ways to inspire our audience — both with the content we create and the way we deliver it. We’re excited that our relationship with Cadillac enabled new opportunities for our readers to engage with our content while pushing the innovative ways we work with brands."

Press release after the jump.

Press release

Today, Cadillac and Cool Hunting announced the launch of Cool Hunting’s application for the upcoming Apple iPad. The application features exclusive content designed for the iPad inspired by the all-new 2011 Cadillac CTS Coupe.

Available starting April 3 in Apple’s App Store, the free Cool Hunting iPad app features content optimized for the device, sponsored by Cadillac. For the next twelve weeks the app will also include exclusive Cool Hunting coverage inspired by the CTS Coupe’s dramatic design and performance, as well as unique content on Cadillac’s new luxury sports car.

“The Cadillac CTS Coupe serves as muse for our design and technology stories.” says Josh Rubin, founder and Editor-in-Chief of Cool Hunting. “We’re always looking for ways to inspire our audience — both with the content we create and the way we deliver it. We’re excited that our relationship with Cadillac enabled new opportunities for our readers to engage with our content while pushing the innovative ways we work with brands.”

Cadillac’s new 2011 CTS Coupe launches this summer as a dramatic new option for luxury and sports car enthusiasts. The sleek new coupe includes a 304-hp Direct Injection engine that reduces emissions, backing a design that is the most dynamic expression of Cadillac’s Art & Science philosophy.

Cool Hunting is a daily update on ideas and products in the intersection of art, design, culture and technology, including inside looks at the people who create them.

“CTS Coupe is designed to capture the imagination of a new generation of luxury and sports car buyers,” said Don Butler, vice president of Cadillac marketing. “We’re pleased that the car inspires this type of innovative content, reaching leading edge consumers.”

The launch of Cool Hunting’s iPad app is an initial element of Cadillac’s new partnership with Bartle Bogle & Hegarty New York, Cadillac’s agency of record. The program was created in partnership with Largetail (largetail.com), Cool Hunting’s ad network, and developed by Front-Ended (front-ended.com)



6 comments:

It’s a total great app. It will be easy for me to be updated with the latest trends and technology using my iPad. The design was impressive since it was based on Cadillac.

Yeah, I was wondering the same thing.. However, I love to read daily updates on what’s the latest in the world of fast phasing technology. I’m sure this application would be very much helpful, especially to those who love to hunt down! 

At first, I don’t get what does this Cool Hunting application is all about. So, it’s a publication on daily updates for various categories. I’m quite confused with the broad topic covered in here..Why don’t they just focus on Cadillac, since they were inspired by its CTS model?

Well they really shouldn’t left this inside the car. Wxtreme hear will surely damage the Ipads.

I haven’t really seen any iPad device just yet at the country where I am at right now. I wonder if it is available worldwide now. Up to now actually, I still don’t understand the capabilities or the features that an iPad can bring. It just feels like a thinner and smaller lap top to me or something. Fill me in anyone.

Another great innovation from Apple. I can’t wait to own one!

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