A German news organization is reporting that automotive giant, Volkswagen, has a strong interest in Alfa Romeo. That would mean that Fiat would have to sell Alfa to the Germans, something that they don’t seem to want to do.
Volkswagen has already said that they plan to become the world’s largest car company before 2018 and, in order to accomplish that goal, the company has set aside a $22.3 billion rainy day fund, in case they need to acquire a new company.
Automobilwoche is reporting that Volkswagen has a strong interest in the Italian brand. One VW official was quoted as saying, “If such a treasure could be had, we must not hesitate … too long.”
VW has wanted Alfa for quite some time, because their rival brand Seat, has not been able to sell well outside of its home market. VW believes that they could solve this problem with a historic brand such as Alfa Romeo, but they will need to find a way to get Fiat to sell.
“As already said by (Fiat CEO Sergio) Marchionne, there is no plan to sell the Alfa Romeo brand,” a Fiat spokesman told Reuters on Monday.
We hope that Volkswagen doesn’t get Alfa, because part of the reason why we love them so much is down to their Italian flair and design. Their passionate and soulful engineering is what has made automotive journalists love them so much.