Could Alfa Romeo Be A German Company?

Posted on by 6

A German news organization is reporting that automotive giant, Volkswagen, has a strong interest in Alfa Romeo . That would mean that Fiat would have to sell Alfa to the Germans, something that they don’t seem to want to do.

Volkswagen has already said that they plan to become the world’s largest car company before 2018 and, in order to accomplish that goal, the company has set aside a $22.3 billion rainy day fund, in case they need to acquire a new company.

Automobilwoche is reporting that Volkswagen has a strong interest in the Italian brand. One VW official was quoted as saying, “If such a treasure could be had, we must not hesitate … too long.”

VW has wanted Alfa for quite some time, because their rival brand Seat , has not been able to sell well outside of its home market. VW believes that they could solve this problem with a historic brand such as Alfa Romeo, but they will need to find a way to get Fiat to sell.

“As already said by (Fiat CEO Sergio) Marchionne, there is no plan to sell the Alfa Romeo brand,” a Fiat spokesman told Reuters on Monday.

We hope that Volkswagen doesn’t get Alfa, because part of the reason why we love them so much is down to their Italian flair and design. Their passionate and soulful engineering is what has made automotive journalists love them so much.

Source: Rueters

6 comments:

I’m not sure how it would work. Would we see cars like the Scirocco wearing Alfa badges in the future? Maybe the new VW mid-engine convertible could be the next Spider? I really can’t see how else they could fit it into VW’s portfolio.

I’m not sure how it would work. Would we see cars like the Scirocco wearing Alfa badges in the future? Maybe the new VW mid-engine convertible could be the next Spider? I really can’t see how else they could fit it into VW’s portfolio.

My fear would be that if Alfa Romeo were ever sold to VW, those Alfa were supposed to see here in the States over the next coming years will be dropped as it would most likely compete with Audi.

At the moment we are dealing with the controversial building of a Muslim mosque near ground zero here in NYC.

If the Germans take Alfa Romeo an invasion of Germany would be in order.

This might be a nightmare in the waiting - we have been waiting over here for quite a while for Alfas to come over, and just when we get a concrete time line - this pops up. Fiat better play its next few moves very carefully [ie launching Fiats and Alfas over here PRONTO and with strong dealer support] or it might be viable to sell to the giant VW group. But if that happens, I am afraid all VW will do is kill it after give it a short run over in ONLY Europe - Alfas compete directly with Audi’s and hot VW’s - not to mention Seats

Alfa Romeo in red are like Mitsubishi Lancer EX in red, their really macho looking.

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