Daimler Planning to Revive Maybach Brand and Pullman Expected Later This Year

With the long-wheelbase version of the Mercedes-Benz S-Class already underway, it appears that Daimler is set to revive the Maybach nameplate for an even longer version of the luxury -packed limousine.

According to Reuters, the Maybach-branded Mercedes will be quite a land yacht, sporting a wheelbase that’s 20 cm (7.9 inches) longer than that of the extended version of the S-Class .

The added length and luxury amenities, such as "soft-touch leather and bespoke materials", will also reflect in the vehicle’s price tag, which is expected to be "more than double the €165,000 ($228,000) asking price" of the current Mercedes-Benz S600.

However, don’t expect for the Maybach to fetch more than $400,000 before options in the U.S., as the aforementioned price applies to the European-spec version — it will be lower Stateside. Nonetheless, the limousine will sit between the Bentley Mulsanne and the Rolls-Royce Phantom price-wise.

If you’re thinking that this all sounds familiar, it should, because the Maybach will likely be closely related to the Pullman that we’ve caught testing. The Pullman, according to the source, is actually even longer yet at nearly 260 inches, and will be aimed at heads of state and oligarchs, especially in its nearly $1 million armor-plated version.

We will find out more about the Pullman later this year, as the vehicle is scheduled to be showcased during both the Los Angeles and the Guangzhou auto shows this fall.

Click past the jump to read more about the 2015 Mercedes-Benz S600 Pullman.

Source: Reuters

Why It Matters

Bringing the Maybach moniker back will allow Mercedes-Benz not to only better differentiate its S600 and S600-based models, but also rely on a historic brand when selling these uber-luxurious and expensive models to Bentley and Roll-Royce shoppers.

2015 Mercedes-Benz S600 Pullman

Mercedes-Benz S600 Pullman

A while back, we caught a super-long S-Class testing, and it is obviously either the new Maybach or the S600 Pullman on several occasions, but the extra-long vehicle has yet to drop its camouflage entirely.

Only a few details will change on the outside, with all the major amendments to be noticeable in the cabin. Unfortunately, the limousine was never caught with its doors open, but we’re hoping it will happen soon enough.


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