After having endured so much in the past months, it was about time that General Motors caught a break.
And it seems fitting that the Camaro - one of GM’s most popular brands under Chevrolet – would be the one to break them out of their doldrums.
Despite the state of the economy these days, car buyers are still ordering the Camaro in droves so much so that GM is apparently having trouble meeting the skyrocketing demand for the American car icon. It’s a welcome breath of fresh air for General Motors after having to endure a year that has seen them teetering on the brink of bankruptcy.
The demand for the 2010 Camaro has also given its dealers reason to smile considering that orders are continuously being punched like lotto tickets despite selling the cars for $500 to $2,500 above its SRP (standard retail price)
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The Camaro has long been hailed as one of the most iconic American cars in history, having established its niche as a perennial favorite for American car buyers. Coming in at a pretty modest price of $22,245 for the V6 engine, the Camaro has been and, apparently, continues to be one of those cars that Americans gravitate to.
Some have even speculated that the strong demand for the 2010 Camaro could result in the car passing its arch-nemesis, the Ford Mustang, in sales by the end of the year – a remarkable achievement for a company that was this close to being shut down.
The problem that GM now has is having enough cars to satisfy the public. Given that it’s a crucial time for GM to show the country – and the world for that matter – that it has rebounded from its catastrophic fall from grace to become a major player in the auto industry again, it’s in their best interests to, as the maxim goes, ‘strike whilst the iron is hot’.
But then again, we don’t need to remind GM of that. They already know what the bottom line is: If you want to get back to the top, you’re going to have to ride the horse that can take you where you need to go.
And from the looks of things, GM may have found their horse in the 2010 Camaro.