When it comes to paint jobs, most modern cars are offered with rather dull color options. This isn't the automakers' fault though, it's mostly because hues such white, gray, silver, and black have become increasingly popular in recent decades. But this wasn't the case in the 1960s and 1970s, when American drivers favored livelier colors and carmakers responded with flashy hues - especially for high-performance vehicles. These were known as the "High-Impact" colors. Ford, GM, and Chrysler have revived several classic paints for their respective muscle cars recently, and Dodge has just introduced a range of new color names inspired from its colorful heritage for the 2017 model year.

Although most colors aren't new, their names revive the brand's bold paint naming strategy, which should play well with sentimental enthusiasts. Starting 2017, buyers will be able to order hues such as White Knuckle, Maximum Steel, Bomber Brown, Octane Red, White Noise, Blood Orange, Green Go, Destroyer Gray, Go Mango, Contusion Blue, or Bruiser Gray. Granted, some of them sound rather cheesy, but words such as "knuckle," "bomber," "destroyer," "noise," and "bruiser" are definitely bolder options to simply naming the color and adding "metallic" or "pearl" next to it.

On the other hand, other color names aren't as punchy, while some remained unchanged from previous years. If you're not a fan of in-your-face names, you can pick one of the following: Redline 2K, Blu By You, Stout Brown, Redline 3K, Vice White, Yellow Jacket, Granite, TorRed, Olive Green, Billet, Black Onyx, DB Black, or Pitch Black.

All of the above will be available not only for Dodge's hottest cars, the Challenger, Charger, and Viper, but also for family vehicles such as the Durango, Journey, and the Grand Caravan.

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Why it matters

Granted, these new color names aren't much of a big deal if you're not a fan of Dodge's glorious past, but those who want to relive the golden era of muscle cars will definitely enjoy this marketing scheme. Some of these color names will definitely resonate with some customers and maybe even bring more colorful paint schemes to the streets. For those don't care much about the past and America's "High-Impact" color trend, the good news is that Dodge is offering no fewer than 24 different colors throughout the 2017 model year. Now that's diversity!