DRB-Hicom Receives and Declines a Bid for Lotus

It was not announced at the time, but a report has surfaced that DRB-Hicom did receive an offer for faltering sports car company, Lotus . To buy a car company, even a money pit like Lotus, it takes millions of dollars, but the company that bid on Lotus didn’t offer anything near that. The bid was for all of ₤1. No, that’s not a typo... Just a single pound.

According to reports, DRB-Hicom, who inherited Lotus when it purchased Proton , will continue to attempt breathing life into the dying car company. The first necessary act of business, firing the cancer that is Dany Bahar, is already complete, so now it’s just a matter of getting the company back on track and making a few dollars here and there.

With Lotus pulling out of the 2012 Paris Motor Show , we have a feeling that a big-time change is afoot. With Bahar gone, DRB-Hicom can attempt to cut off the company’s plans to build supercars and revert back to the lightweight sports cars that made it famous in the first place.

We’ll see what DRB-Hicom has in store for Lotus in the coming years, but we certainly hope to see good things coming. The good thing is that DRB-Hicom can always hang its hat on the fact that someone is actually willing to pay for Lotus, even if it is just a single pound...

Source: PaulTan.org

2 comments:

Lotus must think wisely on the plans they need to make. With the situation, they are going to; it’s very critical that one failure means million of losses.

I think Lotus still has the guts to build cars and compete in the market. But they should make some difference for them to keep their company up and running.

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