DRB-HICOM Suspends Lotus CEO Dany Bahar

Typically the CEOs of big companies stay in the background and just keep the corporate wheels turning. Most CEOs also know that it is typically not a good thing when your name ends up in the papers just as often, if not more often, than the brand you are heading up. Well, Lotus CEO Dany Bahar must have a tough time comprehending the fact that no new is good news for a CEO.

It came to a head whenever DRB-HICOM purchased Proton , Lotus’s parent company, and inherited the Lotus money vacuum in the process. The media then took to speculating about the status of Lotus, given its new owner, and Bahar went on a teenage girl-like rampage via the worst possible medium, Facebook. That post still remains on the company’s page too.

At that point, we started speculating that Bahar’s time with Lotus may be limited, as DRB-HICOM really has no need for a moody CEO that can’t keep his company’s head above water. Apparently, we had our crystal ball working that day, as DRB-HICOM has announced that Bahar has been “temporarily suspended” following an operational review and a full investigation of Bahar’s actions will take place during his suspension. Several executives from DRB-HICOM will take Bahar’s place during his absence.

Well, I have been in the corporate world long enough to know that a “temporary suspension” during an “investigation” typically spell out “you’re fired once we find some dirt.” Rarely does a suspended employee ever return to their original position and few return at all, so we have a feeling that this will ultimately put an end to the drama of Dany Bahar. Looks like TopSpeed’s “Lotus” section is going to be dry for a while… At least until we get word that Dany is now managing a local McDonalds.


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