In today’s world of digital technology, it seems that - now more than ever – there’s an increasing number of young designers that are slowly getting into digital car design.
With the advent of computer softwares that specialize on virtual design, young students like Niels van Roij have been given the opportunity to showcase their works beyond their own classrooms. As part of his final project at the Design Academy Eindhoven in the Netherlands, Roij squeezed juices to come up wth a design proposal for a new TVR sports car.
Calling his creation the ‘TVR Artemis’ - if you know your mythology, Artemis is the goddess of hunt, childbirth, virginity and fertility - Roij created a sports car that comes with a clean and sleek design. Unlike other car designs that we’ve seen in the past that have the propensity to go over-the-top, Roij’s design doesn’t lend itself to exaggerated styling gimmicks and instead sticks to a clean and classy look that maintains the standard design of what a TVR sports car looks like.
We don’t know if TVR is willing to pick up Roij’s design for the Artemis, but if the struggling British sports car maker is looking to bring in fresh ideas to their fold, then taking Roij’s styling into consideration might not be that bad of an idea.
Photos by Neils van Roij.