As a fan, attending the 2010 24 Hours of Le Mans is an experience like no other. While the unquestioned highlight of the entire weekend is the race itself, so many other things go on behind-the-scenes that attract thousands of fans from all over the world. Fan expos, autograph sessions, meet and greets, and the annual driver’s parade are just a few of the many things that makes the entire weekend such a worthwhile endeavor.
In the latest episode of their web series, Corvette Racing gives us a look at the fan experience during the 24 Hours of Le Mans event. We’ve already seen what happens on the track, but rarely do we get the chance to see what happens off of it. For the team, the off-the-track activities, especially those that involve fans from all over the world who came to witness the historical race, are as important as the on-track happenings because this is the opportunity for the team to give back to the very same people that cheer for them from the stands.
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4 comments: Episode 7 of Corvette Racing Team’s "Track to Street" (...)
The free vette to the Tiger’s pitcher generated free high-value coverage and TV air-time locally, regionally, and nationally that would’ve cost GM several times over than the cost of the vehicle.
Considering that they are changing classes and effectively running a completely new set of cars this year (due to class regulations) they’ve done fairly well. The new 5.5L motor looks to still have a few kinks in it. That being said, working out your equipment is part of racing. Next year they’ll likely be quite the force in the series.
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02.10.2011 @ 23:17