Ferrari is displaying both sides of its character to harmonious and complementary effect at the Auto Shanghai 2007. Its thoroughbred sporty side is represented by the limited edition Ferrari car FXX and the F430, developed using the F1 technology, while the enhanced version of 612 Scaglietti represents its technologically advanced GT side. On the stand, there is also the 599 GTB Fiorano, the latest arrival from the Prancing Horse and a stunning link between its Sport and GT sides.
All of the models showing at the Ferrari stand include personalization features that have become a Prancing Horse trademark integrated with new content designed to enhance both their natural elegance and driving-pleasure.
1947-2007 - Worldwide 60th Anniversary celebrations underway
On May 25th 1947, the very first Ferrari, the 125 S, won the Rome Grand Prix, an amazing feat given that this was only the car’s second foray into competition. Today, with 14 World Drivers’ titles, 14 World Manufacturers’ titles, nine Le Mans 24 Hour Race wins, eight Mille Miglia victories, seven Targa Florio triumphs, and clients across over 50 markets worldwide to its credit, Ferrari is celebrating its 60th birthday. To mark this major milestone in our history, we have embarked upon the Ferrari 60 Relay which started on January 29th last from Abu Dhabi, the home of the soon-to-open Ferrari theme park. This tour will take a specially designed relay baton depicting 60 of the most significant events in the Prancing Horse’s extraordinary history, on a massive journey across five continents. The baton will be borne from destination to destination by over 10,000 clients at the wheel of cars of every model and era before the Ferrari 60 Relay draws to a fitting close in Maranello on June 23rd next. The relay baton arrived China in Feb this year with the 4 stops in Beijing, Shanghai, Hangzhou and Xiamen, more than 70 Ferrari Chinese customers attended the great event. Needless to say, it received a spectacularly warm welcome in all of the above countries. Ferrari Asia-Pacific Region Ferrari Asia Pacific Division has been created with the clear objective to improve Ferrari’s position in one of the fastest growing economic regions in the world. Operative since autumn 2006, in addition to China where Ferrari is represented by a joint-venture, the Ferrari Asia Pacific unit covers 11 markets managed by independent importers: Japan, Australia, New Zealand, Hong Kong, South Korea, Singapore, Malaysia, Taiwan, Indonesia, Thailand, Philippines. The main objectives of the Ferrari Asia Pacific Division are to maintain correct positioning of the Ferrari brand across the Asia Pacific region, consistently monitor and assess opportunities to support all markets in achieving sound growth, and effectively participate in the significant potential offered by the two continents in the region. A broad working team has been assembled achieving a well-balanced mix of personnel coming from Maranello who have a deep understanding of Ferrari products and brand values, and regional personnel who have invaluable knowledge of the individual local markets.
Ferrari in China
Ferrari and Maserati are both represented in China market by a joint venture, Ferrari Maserati Cars International Trading (Shanghai) Co., Ltd., whose majority share is held by Ferrari S.p.A. The company was set up in Aug 2004 with the headquarters in Shanghai, and oversees all market expansion and sales network development, as well as technical support and spare parts procurement.
At present, Ferrari has built up a comprehensive sales and service network stretching across 10 major cities in China including Beijing, Dalian, Qingdao, Shanghai, Hangzhou, Xiamen, Chengdu, Chongqing, Guangzhou and Shenzhen. And Ferrari has officially started the special "Road Assistance" service program in China. The program covers all the Ferrari cars in China and is free of charge for the cars within warranty period. The customer can call a 24-hour hotline to get the repair, towing and other necessary service in time. This will not only enhance the services offered by Ferrari, but also strengthen the relationship between Ferrari and its customers. China is considered an important strategic market by Ferrari. In 2006, a total of 121 cars were delivered to Chinese customers, which represented an 85% increase in sales over the previous year. With the strong sales and service network, China is striving to become the 5th or 6th leading market worldwide for the Prancing Horse in the next 3 or 4 years