While most of the world's attention to yesterday's Ferrari auction in Italy centered around the 1957 Ferrari 250 Testa Rossa, which became the most expensive motor car in the world ever sold at at an auction by selling for 9,020,000 Euros (roughly $12.2M U.S. dollars at today's exchange rate), I was more interested in the last production F430 which was being auctioned off to assist the earthquake victims of the Abruzzo region of Italy.

Since the auction results were not yet posted, I contacted Ferrari media and spoke with Joanne Marshall. Ms. Marshall said the hammer price for the F430 was 180,000 Euros (approx. $244,000 U.S. dollars). As with most charity items, there was no buyer's premium paid. Ms. Marshall also said that Ferrari collected another 40,000 Euros for Earthquake victims through the auction of some memorabilia.

Given today's earthquake in Los Angeles, all of us here in California are painfully aware of how a sudden jolt can upend lives. Kudos to Ferrari for its noble efforts to provide aid to earthquake victims.

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