Ferrari capitalism now finds its way into golf

Most automakers have the propensity to look for other avenues to affect their bottom line apart from the cars they build. In some cases, it’s through fashion and in other cases, it’s through accessories . Some even go as far as building race simulators.

In the case of Ferrari , it’s all of the above - and then some.

Now, the Italian automaker is diving into the world of golf with the release of the Ferrari Golf Collection.

Working in partnership with Cobra Puma, the new collection features a number of golf gear that will carry the unmistakable Ferrari brand. The crown jewel of the collection is the COBRA Ferrari Driver, a golf club that was inspired by the COBRA ZL Encore Driver and carefully modified by Ferrari aerodynamics engineers to reduce drag coefficient, allowing the club to improve its head speed.

To show just how important this item is to the collection, Ferrari and Cobra Puma even went as far as adding a hand-stitched leather grip, a headcover made from genuine Ferrari leather, and a Fujikura Motore Speeder Shaft. Heck, it even comes with its own display box for crying out loud!

In addition to this wonderful piece of golf gear, the Ferrari Golf Collection also includes apparel, footwear, visors, bags, belts, gloves, and of course, umbrellas.

The collection is scheduled to go on sale next month, which means that if you need a fresh change of golf paraphernalia, then maybe you ought to give this new collection a swing. No pun intended, of course.


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