Ferrari Celebrates 30th Anniversary in Hong Kong

Very few automakers throw a celebration quite like Ferrari .

This year, the iconic Italian automaker celebrated its 30th anniversary in Hong Kong, and true to form, it organized quite an event to ring in the celebrations.

The pictures paint the story, fellas. Those are over 600 Ferraris, ranging from old-time classics to the latest releases, all converging at the Asia World Expo in Lantau island, to commemorate Ferrari’s 30th anniversary in the Chinese territory.

To add prestige to the event, Ferrari chairman Luca di Montezemolo was in attendance to lead the celebration that included some of the most iconic Ferraris in existence, including the Dino , the 195 Inter, and the 365 GTS . Modern Ferraris were also in attendance, including the 458 Challenge , 599XX and the FXX Evoluzione .

The event also gave Ferrari the opportunity to unveil its latest offering, the 458 Speciale , which was unveiled by F1 test driver Marc Gene.

Congratulations to Ferrari on its 30th anniversary in Hong Kong. Here’s to more years of success in the Chinese territory.

Click past the jump to read about the 2014 Ferrari 458 Speciale

2013 Ferrari 458 Speciale

Ferrari 458 Speciale

A surprise debut at the 2013 Frankfurt Motor Show, the Ferrari 458 Speciale represents the company’s attempt to take the impressive performance credentials of the 458 Italia and features and cranked it up a notch.

A healthy boost in output partners up with active aerodynamics and traction modifications to make this the most capable Ferrari road car to grace a track.

The only caveat is that the car won’t make it to production. Or at least not yet. That’s what we’re hoping for.

Press Release

Ferrari Celebrates 30th Anniversary in Hong Kong

Hong Kong, 19 October - Luca di Montezemolo celebrated thirty years of Ferrari’s presence in Hong Kong, with the biggest gathering of Prancing Horse cars ever organised in Greater China. Over six hundred Ferrari’s spanning every era, found themselves at the Asia World Expo on the island of Lantau, where they were arranged so as to form the characteristic symbol of Hong Kong, the five-petal flower, the Bauhinia Blakeana, to pay tribute to the long established relationship between Ferrari and the city where East meets West.

The event was also the occasion to present the very latest creation to come out of Maranello, the 458 Speciale, unveiled by Marc Gene, Scuderia Ferrari’s test driver. Also present along with President Montezemolo were representatives of Auto Italia Ltd, the Prancing Horse’s Hong Kong importer and over two thousand Ferrari owners and guests, who all share a passion for the marque.

Among the cars present were some real gems from the past, such as the 195 Inter, the 365 GTC and the Dino, as well as the very best examples of the modern sports car, such as the 458 Challenge and the laboratory cars, the 599 XX and FXX Evoluzione.

"I am pleased to be here to celebrate Ferrari’s thirty years in Hong Kong, along with so many owners who share our passion and the search for excellence, exclusivity and innovation," said President Montezemolo. "Their contribution to our growth in Greater China has always been a vital element and it will continue to be so in the future."

Meeting the media, Montezemolo underlined the importance of exclusivity in this market too: "It’s true that China is a relatively new market, where we are now present with thirty dealerships, and with a big margin for growth, but this year we want to maintain sales at those of last year."

The average age of Ferrari owners in China continues to be quite low (35) and with a great propensity for car personalisation, which is why the "Tailor Made" programme has been so successful." The historic role of Hong Kong, which boasts around 1700 owners is also underlined by the extensive group of collectors and the growing interest in racing activities. In fact, various customers have acquired historic Formula 1 cars and take part in events specially organised for them by the F1 Clienti department, with nine drivers, 20% of those entered, taking part in the Asia Pacific series of the Ferrari Challenge, the one-make series for owner-drivers, who will be tackling the final event of the season over the weekend of 9/10 November, at the Mugello circuit in Italy.


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