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Ferrari kicks off 2012 with impressive sales figures

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Ferrari 458 Italia Spider

After Porsche recently released its sale and revenue figures for the first quarter of 2012, Ferrari has also joined in by proudly releasing its figures with all the crucial numbers going up also, suggesting that economies across the globe are beginning to make their way out of the Global Financial Crisis of late 2008 and 2009.

In just the first three months of this year, Ferrari managed to deliver 1,733 new vehicles to its ever-expanding dealership network, and sales in the United Kingdom led the pack achieving a 31% rise of sales this time last year. In a similar vein, sales in the U.S. were up by 16%, Germany up by 12% and unsurprisingly sales in the Middle East also grew by 23%.

What’s more exciting is the fact that all new cars ordered from Ferrari this year have all been completely custom, with buyers now offered the chance to personalize their machines to a whole new level with the Tailor Made programme. It’s important to note at this stage also, that the recently launched F12 Berlinetta played no role in this sale spikes as deliveries of it won’t begin until the second half of the year.

In line with this impressive sale figures, Ferrari managed to rake in 42.1 million Euros of profit, a dramatic increase of 17.2% from last year prompting Ferrari’s chairman, Luca di Montezemolo to state, "After an extraordinary 2011, starting the year with all the economic indicators on the rise is very satisfying indeed. We have a complete new model range brimming with technological innovations, and which deliver significant reductions in fuel consumption and emissions, down by 30 per cent on average." He continued: "At the end of the year, we’ll also be unveiling the new Enzo, a limited series model and our first ever hybrid car."

Now have a look at that last sentence very closely. We already knew Ferrari was planning to unveil the new Enzo late this year, with new hybrid technology also being previewed, but as for the new ‘limited series model’, we simply have no idea what that could be.

Perhaps the Ferrari 458 Scuderia will come earlier than expected?


2 comments:

They always do that every year. It to hear other companies saying that they surpassed Ferrari. Well the truth remains they did not.

I doubt that hypothesis, but not entirely. Ferrari is, perhaps, trying the streak of their luck.

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