Ferrari launches Tailor-Made Programme in Frankfurt

The first thing that anyone could have possibly noticed at the Ferrari booth during the 2011 Frankfurt Motor Show is the 458 Italia Spider, but anyone that hung out a little longer should have noticed Ferrari’s new Tailor-Made Programme. This new program will allow customers to reach an even more personal level of distinctiveness with the specification of their cars.

The new Tailor-Made Programme includes an extensive range of exclusive cloth trim, colors, finishes, and technical materials, all inspired by unique classic Ferraris and motor racing. This special program will include three different collections - Classica, Scuderia and Inedita – specifically conceived by Ferrari’s Styling center. Potential customers will be guided through all of their vehicular decisions by their own Personal Designer, right up until delivery. This will help them create the bespoke vehicle of their dreams.

Anyone looking for more can also opt for the Carrozzeria Scaglietti program which gives birth to special projects like the Ferrari 612 Scaglietti One to One and the Ferrari 612 Scaglietti Special Edition by Wallpaper design magazine.