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Ferrari Myth exhibition opens at Shanghai Expo Park

China is becoming a key market for a lot of automotive companies, including Ferrari and, as a thank you gift, the company has opened a new Myth exhibition at the Italian Center in Shanghai Expo Park. The inauguration ceremony was attended by the company’s Deputy Chairman Piero Ferrari, as well as representatives of both the Chinese and Italian governments.

The new exhibition center covers an area of 900 square meters and will be open to the public for three years. Its aim is to introduce the Chinese to Ferrari and allow them to experience the history, cars, technologies, and passion of the Prancing Horse first-hand, thereby further consolidating the already strong links between the Italian marque and this nation.

The models displayed are the 348 TS as the first Ferrari to enter the Chinese mainland market, a 275 GTB4 , a 365 GTB4 Daytona , the 750 Monza sports prototype, and the FF .

"For millions of people around the world, Ferrari represents the pinnacle of Italian culture," declared Piero Ferrari. "It is a symbol of passion, success and the constant pursuit of excellence. It has always been our wish to share Ferrari’s unique history and culture with the people of China who have shown great affection for the Prancing Horse and with whom we share core values such as respect for tradition and a tenacious spirit of innovation."



7 comments:

Shanghai Expo park was filled with Ferrari cars. Wow! That’s amazing! I wish I was there to see them.

Shanghai Expo Park deserves to be a place for its display, really. No doubt that it would be infested by many enthusiasts.

Ferrari is really whimsical to have put this on display solely.

I think there might be a need to display another. Really, a sole exhibition for Myth only?

Shanghai is so lucky to have this in their park! I think it deserves more display periods!

Within these three years, I wonder what shall happen to its other productions? This is a sole project for the Ferrari Myth.

My thought about the duration of its stance is troubled; somehow, I feel like three years is a long period of promotion, but if this car is originally planned to be kept legendarily, the exhibition should stay there permanently.

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