China is becoming a key market for a lot of automotive companies, including Ferrari and, as a thank you gift, the company has opened a new Myth exhibition at the Italian Center in Shanghai Expo Park. The inauguration ceremony was attended by the company’s Deputy Chairman Piero Ferrari, as well as representatives of both the Chinese and Italian governments.
The new exhibition center covers an area of 900 square meters and will be open to the public for three years. Its aim is to introduce the Chinese to Ferrari and allow them to experience the history, cars, technologies, and passion of the Prancing Horse first-hand, thereby further consolidating the already strong links between the Italian marque and this nation.
"For millions of people around the world, Ferrari represents the pinnacle of Italian culture," declared Piero Ferrari. "It is a symbol of passion, success and the constant pursuit of excellence. It has always been our wish to share Ferrari’s unique history and culture with the people of China who have shown great affection for the Prancing Horse and with whom we share core values such as respect for tradition and a tenacious spirit of innovation."