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Ferrari prepares mind-reading technology


 
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Watch what you’re thinking because Ferrari may soon be able to read your mind and interpret what you’re thinking! Sound scary? Well it kind of is. The Italian company is working on a new revolutionary technology that will be able to read a driver’s mental and physical state and adjust the car’s stability and traction control to coincide with them.

Here’s how it works: "The biometric sensors may comprise a piezoelectric measuring device for measuring the driver’s respiration, a device for measuring the driver’s blood pressure and heart rate, a television camera for monitoring the driver’s eyes (blink rate) to determine the driver’s alertness, a device for monitoring the electric activity of the driver’s brain, a device for recording the driver’s surface temperature and a device for recording the conductivity of the driver’s skin (to determine the degree of perspiration)."

Ferrari believes this technology is necessary because "Drivers tend to miscalculate — in particular, overestimate — their driving skill and, more importantly, their psychophysical condition, with the result that driver-selected dynamic vehicle performance simply reflects the driver’s wish, as opposed to the driver’s actual psychophysical condition and proficiency."

Basically, they are telling us that we are all too stupid to realize that just because we want the car to do something, doesn’t mean it will actually do it. The bad part is that, with some people, they are probably right. What would be cool is if this technology could kick out the drivers that text while driving, or better yet, the ones that drive under the influence. That would be a lifesaver.


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13 comments: Ferrari prepares mind-reading technology


zitkathet08 (740)
Posted on
04.7.2011 @ 01:07
hmm. Well, I don’t want to think that Ferrari is being so ambitious about this concept. However, with the modern and high technology nowadays,who knows that one day they could execute this whole idea!

mark_rhys (313)
Posted on
04.7.2011 @ 00:54
think it would be cool if the car could actually reads the mind of a person. Most probably, Ferrari would invent a mental telepathy gadget! This would definitely change the history of the  car industry!

kim_tatel (274)
Posted on
03.15.2011 @ 00:50
I don’t like the idea of this technology. Most probably it will be more sensitive on the mental and physical reaction of the driver, i think its kinda "dangerous s". Plus, if properly implemented that technology would probably remove the fun driving experience!

Tom_Guts (387)
Posted on
03.10.2011 @ 00:28
This technology is actually nothing new, as there are a lot of groups working on this. But Ferrari’s take is certainly interesting, since with this, you will have a car that constantly adjusts to your taste.

BenBoston (641)
Posted on
01.11.2011 @ 18:46
same here but we may never know they might build on. remember the Pikes Peak? that was an autonomous car, and guided by GPS and sensors. maybe sensors will be on the line again.

dracoly_lee (538)
Posted on
01.11.2011 @ 17:48
wow that ones new, I wish they can make one. but how is that possible? are you going to wear a helmet for that? haha

timmyroberts (321)
Posted on
01.10.2011 @ 21:40
It also includes a manettino dial, indicating that Ferrari intends to continue offering the race-based driver control system.

Adelina_Cujjo (51)
Posted on
01.10.2011 @ 10:56
Good system... but what you do if you have a sweating driver, with strong heartbeat with a wounded patient on the right seat, hurrying to hospital to save it’s life... will then the car say: "Please wait to calm down. You cannot start the engine sir. Sorry for inconvenience!"

isa_piedad (70)
Posted on
01.10.2011 @ 10:38
More like it body reading than mind reading! smiley

hugo_ines (39)
Posted on
01.10.2011 @ 09:03
This sounds like they make fun of their clients smiley

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