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If you had any more skepticism as to how far Ferrari has expanded its merchandising arm, look no further than this special edition Ferrari helmet courtesy of Newmax. Truth be told, the helmet isn’t actually for racing purposes, but more so for safety while riding two-wheeled vehicles. Yep, you read that right. Ferrari is getting involved in the dirty and grimy world of scooters, bicycles, and motorcycles by introducing a special edition Ferrari Style helmet designed by no less than fashion icon Newmax. Ironically speaking, this particular helmet was designed as a tribute to Ferrari’s historic Maranello tradition. Among the elements that make up this helmet include satin-finish aluminum and metalized thermoplastic details. The helmet has been dressed in a genuine leather trim with an embossed Ferrari logo providing the perfect finishing touch. Its outer shell is made from advanced thermoplastic polymer with a high gloss scratch-resistant finish while the visor is manufactured using injection molded scratch-resistant polycarbonate and offers excellent visibility in all conditions. Likewise, the helmet also comes lined with an anti-allergic and antistatic two-tone Dupont technical fabric just in case you might need it. The whole point of this Ferrari Style Helmet by Newmax is to give consumers the feeling of Italian stallion leather on their body without actually having to buy an actual car. Together with Italian coachbuilder Pininfarina, the Italian automaker has produced countless of merchandising items, some more fit to their stature than others. When it comes to safety, though, Ferrari doesn’t take a backseat to anybody, even if it means charging a price tag of €299, or about $420, for a motorcycle helmet. .
16 comments: Ferrari Style Motorcycle Helmet by Newmax The material use in the helmet is kind of high materials unlike the ordinary one. I think the pricing is kind of cheap and I guess this is the only Ferrari item that I can afford!
 haha. I really want to laugh on Ferrari for they keep on extending their merchandise. Ferrari is not making any motorbike so what’s the use of the helmet? I wonder if its for the bike or the car 
 haha. Its kind of funny that Ferrari have “extend their arm” in almost type of merchandising good like slipper, rain coat, shoes and everything under the sun!
 haha. I guess, you’re right this is definitely the only thing that I can afford in the merchandise of Ferrari!
 Looks cool! However, I don’t know how this helmet had a high price tag considering the fact that it’s just like a normal helmet. Well, maybe because it was a Ferrari thing.
 Aside from that embossed Ferrari logo, there is really nothing different about this one and a standard helmet. And it’s really surprising that they released this for motorcycle riders.
 The helmet design looks very familiar with me. More like a classic helmet, but definitely not really a good offer. I cannot afford to buy a $420 helmet. I’m just a student
 The first time I saw it, I thought it was a horse-shoe because its glass transparent. It funny to see that ferrari are extending their target market right? As you can see its price, $420 for a helmet, only Ferrari can do it.
 Yeah, it was branded and I bet the materials used in this helmet is made of high quality not bad for $420. That priced wouldn’t be a big deal for a Ferrari car owner!
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Posted on
10.21.2011 @ 04:25