Ferrari Tailor-Made Personalization Program

Ferrari is now offering its clients the chance to create a truly bespoke vehicle with a new, exclusive Tailor-Made personalization program. This new program continues a tradition started in the 1950s and 60s, a time when clients enjoyed huge freedom when it came to materials, colors, and finish.

The new Tailor-Made program includes three collections inspired directly by Ferrari’s DNA: Scuderia, Classica, and Inedita. Regardless of the collection the client chooses, he will have the opportunity to select everything from traditional and luxury materials - including cashmere, denim, or carbon-fiber - to every possible color.

The Scuderia collection was inspired by Ferrari’s sporting history. It includes anything from carbon-fiber trim to technical fabrics, chamois and rubberised leather, Alcantara, microfibers, Kevlar, satin-finish, and matte metals.

The Classica collection is for those who want to give a modern twist to their vehicles. It includes elegant pastel colors of the past; the use of vintage leather, or wool, cashmere or velvet; special treatments for the hard areas of the cabin to match the exterior; chromed elements, stitching details, and more natural leathers.

Finally, the Inedita collection introduces an element of experimentation and innovation in terms of styling, colors, and materials. With this collection, customers will be able to opt for denim, bold leather upholstery, suit fabrics, and technical fabrics.


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