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Ferrari Will Auction off the First F12berlinetta to Benefit Hurricane Sandy Victims

Ferrari F12 berlinetta

The northeast U.S. is still in recovery mode after Hurricane Sandy rolled through and left it in shambles. Ferrari is now stepping in to help out the recovery process by not selling the first-run F12berlinetta in a traditional fashion. Rather, Ferrari will offer the first F12berlinetta sold in the U.S. to the highest bidder. No, Ferrari is not trying to increase it profits; it is taking all of the proceeds from the auction and donating it to the American Red Cross, which will then use that money to help out the victims of Sandy’s wrath.

This auction will take place on November 17th at the Formula 1 United States Grand Prix, which kicks off in Austin Texas. The auction will start at 9:00 p.m. EST and the car will be given to the highest bidder. If you cannot attend the auction, you can still bid, but you’ll have to any Ferrari dealer to place your absentee bid.

The F12berlinetta will carry a $315,888 base MSRP, but as expected, the first-run example will pull in a lot more money than the typical model. Look for this to pull in somewhere near the $500 to $600K mark, maybe even more, if folks are feeling generous.

In addition to auctioning off its newest supercar, Ferrari and the American Red Cross have teamed up to launch a donation page, so you can sign up to give blood, volunteer or donate cash. What a wonderful act by Ferrari and something that many of these supercar companies just don’t get into all that often.



12 comments:

this is how a good car manufacturer becomes great!

actions like this make me appreciate more a great car manufacturer. it shows that they have more in mind than just profit!

although this might be perceived as a publicity action, the fact remains: ferrari will donate 500-600.000$ and that is great!

although appreciable, this action will boost ferrari’s image a lot. so they will win more in return.

this action shows how much class and style the people at ferrari have. it shows what they are a mature car company and that they are, most of all, human!

the car looks great, it is one of the best out there! and the fact that ferrari donates the money makes this even better.

this move shows how much ferrari appreciates it’s american customers and how important they are for the car maker!

publicity or not, this is one great move ferrari makes. and i am saying that because i appreciate the humanitarian part of the deal!

it may be one of the best publicity enhancers! but then again, someone who finds itself inclined to getting a lamborghini will get it no matter what.

and why is that? the fact that they are donating the money to such an important cause is a major immage raiser!

i do not think this auction will win over persons who were thinking into buying another super-car!

a auction like this will sure increase ferrari’s cpopularity more than the simple launch of the car would. so they will win more than they will loose.

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