The northeast U.S. is still in recovery mode after Hurricane Sandy rolled through and left it in shambles. Ferrari is now stepping in to help out the recovery process by not selling the first-run F12berlinetta in a traditional fashion. Rather, Ferrari will offer the first F12berlinetta sold in the U.S. to the highest bidder. No, Ferrari is not trying to increase it profits; it is taking all of the proceeds from the auction and donating it to the American Red Cross, which will then use that money to help out the victims of Sandy’s wrath.
This auction will take place on November 17th at the Formula 1 United States Grand Prix, which kicks off in Austin Texas. The auction will start at 9:00 p.m. EST and the car will be given to the highest bidder. If you cannot attend the auction, you can still bid, but you’ll have to any Ferrari dealer to place your absentee bid.
The F12berlinetta will carry a $315,888 base MSRP, but as expected, the first-run example will pull in a lot more money than the typical model. Look for this to pull in somewhere near the $500 to $600K mark, maybe even more, if folks are feeling generous.
In addition to auctioning off its newest supercar, Ferrari and the American Red Cross have teamed up to launch a donation page, so you can sign up to give blood, volunteer or donate cash. What a wonderful act by Ferrari and something that many of these supercar companies just don’t get into all that often.