After a long and lengthy absence, Fiat is finally returning to the US, and they’re bringing with them the 500 hatchback. The US-spec version of the minicar, which will be sold in the US through Chrysler, is set to make its debut at the Los Angeles Auto Show in November, giving us a first-hand look at Fiat’s first offering to the US market after an extended absence in the country.
Earlier this week, the Italian auto conglomerate hosted a meeting with 400 of its car dealers to gauge the amount of interest for the 500 in America. Apart from these dealerships, Chrysler is also looking at opening about 165 Fiat dealerships across the country, more specifically in areas where there is a healthy market for small hatchbacks that the 1.4-liter 500 hatchback can take full advantage of.
According to Laura Soave, Head of Fiat Brand North America, “Our dealers will be able to interact with a group of individuals that are not part of their current customer base.”
“These are individuals interested in Italian automotive design coupled with fuel efficient technology," she adds.
As part of Fiat’s return to the US, the company is set to begin their retail network later this year with plans of bringing in the American version of the 500 and following that up with the release of the 500 Cabrio edition sometime in 2011.