The Fiat and Chrysler partnership is kicking things off in Paris with a brand spanking new retail store that will feature both Fiat and Jeep models at the Motor Village dealership along Champs-Elysees in Paris. In addition to having Fiat and Jeep vehicles in the super duper dealership, Fiat will also be showcasing a slew of their other brands, including Abarth, Alfa Romeo, Lancia, and Maserati.
The store’s opening earmarked the first occasion wherein the Fiat-Chrysler collaboration was publicly displayed in any of Fiat’s worldwide chain of dealerships.
It also doesn’t come as any surprise to us that Fiat is aggressively pushing Jeep into the European market because of its strong desire to see the off-road brand become the largest selling American marquee in Europe. As for the other brands under the Chrysler umbrella, Fiat – who, by the way, owns 20% of Chrysler – is rebadging Chryslers into Lancias while keeping the Dodge brand as a niche market across the Atlantic.
The new Motor Village dealership is located at Champs-Elysee near Rond-Point at the junction of Avenue Franklin D. Roosevelt and the Avenue Matignon-Montaigne.