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Fiat sets milestone by Building the One Millionth 500

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Fiat 500L

Thought to be impossible to pull off by many skeptics, it seems that engineers at the Fiat Megafactory are now celebrating with a nice bottle of the champagne (we guess). Why the celebration, you ask? The factory rolled out a Lounge version of a funky white Fiat 500 that is powered by Fiat’s 1.2L 67bhp engine. And, apparently, this 500 happened to be the one millionth example that Fiat has built, since launch in 2007. Skeptics couldn’t believe the fact that an overtly costly, two door hatch pulled-off the feat in 5 years.

The Fiat 500, since launch, was surprisingly a success for the Italian giant. Thanks to the 500, Fiat managed to grab around 13.9% market share in the European market. The following year Fiat managed to sell a record breaking 186,000 units. This is an impressive feat considering the fact that the original Fiat 500, while selling 3.4 million units till end of production at ’75, managed to take four years to sell 180,000 units.

The key selling points of this little hot hatch is its ease of driving around and the plethora of customization by Fiat themselves that the customer can opt for, making each Fiat 500 a unique example.

Do you think the Fiat can sell even more of the 500, say 1.5 million or (we are stretching here) 2 million units? Let us know in the comments section




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