A Fiat 500 “Numero Uno” was auctioned off for a stout $85,000 at the 17th annual Venetian ball in Toronto, Canada, making it the first 500 to be sold in the Great White North.
Fiat’s highly anticipated return to Canada wasn’t anymore evident than the overwhelming buzz the 500 hatchback generated during the event. Bidders quickly jumped at the opportunity to own the first 500 hatch in Canada enthusiastically making bids in an attempt to go home with the car. While the identity of the winning bidder wasn’t made known, the mere fact that the winning bid reached $85,000 – proceeds from the sale will go to Villa Charities, an organization that provides "culturally sensitive care" for the elderly Italian-Canadian population - is a testament that the Fiat 500 is going to go really well in Canada.
Ed Broadbear, Chrysler Canada’s vice president of marketing was impressed with how the 500 was received by his fellow Canadians. "The enthusiastic bidding for this iconic vehicle, and the fact that it sold for $85,000, underscore the excitement and interest the Fiat 500 has generated since Fiat’s return to Canada was first announced," he said.