First "Naomi for Haiti" Lotus Evora sold for $500.000

Press release

The discerning fashion show audience at the Fashion For Relief™ show last night made their feelings clear about the design of the “Naomi for Haiti” Lotus Evora with the bidding reaching an incredible GBP 320,000. The winning bid came from Naomi Campbell’s boyfriend, Vladimir Doronin, who wanted to ensure that he got the first car, number one of eight.

Bidding on the remaining five “Naomi for Haiti” Lotus Evoras started at 0800 GMT today on the www.naomiforhaiti.com website. There are only 9 days to register a bid for these highly desirable "Naomi for Haiti" Lotus Evoras as the auction will end at 1200 noon GMT on the 28th of February 2010.

The grand total raised for the Fashion For Relief™ charity and the highest bidders will be announced by Naomi Campbell at the Lotus press conference on the 2nd of March at the Geneva Motorshow.

Naomi made a stylish entrance in one of the “Naomi for Haiti” Lotus Evoras, with a further fifteen Lotus Evora sports cars being used to provide a VIP chauffeur service for the celebrities that supported the Fashion For Relief™ show. The Fashion For Relief™ charity supporters included; Yasmin Le Bon, Kate Moss, Geri Halliwell, Piers Morgan, Sarah Brown, Eva Hertzigova and Andrew Flintoff.

Naomi Campbell said: "I am incredibly grateful to everyone who has generously donated their time and effort to make Fashion For Relief ™ happen. I’m thrilled with the support from Lotus and to have teamed up with my great friend Gino Rosato for this important cause. I hope we continue to raise as much awareness and funds as we can.”

Gino Rosato, Director of Corporate Affairs at Lotus Cars stated, “I am very proud to welcome my good friend Naomi into the Lotus family. We are delighted to be able to work together to raise money for such a worthy cause. The Fashion For Relief™ event has proven to be exceptionally successful and it is fantastic to be able to help the nation of Haiti.”

The special “Naomi for Haiti” Lotus Evora sports car that Naomi arrived in was on display at Somerset House during the Fashion For Relief™ show. The exclusive styling reflects Naomi’s design direction and has been specially designed by Donato Coco, Lotus Director of Design. The bespoke "Naomi for Haiti" Evoras include a full range of options which combined with the custom design and special components make these cars an instant collectors item.

Naomi’s Fashion For Relief™ event selected to support the White Ribbon Alliance as it campaigns for the health needs and rights of women and girls around the world, especially supporting its partners in Haiti at this time to rebuild the healthcare system for mothers and babies.